The MyCoddi Memo

January arrives every year with a flood of enquiries, supplier promotions and good intentions. Advisors who walk in with a plan spend it booking. Advisors who don't spend it reacting.

October is the quiet window to decide what next year should look like. You don't need a 20-page business plan. You need three answers.

1. 1
   Look back honestly at 2026. Pull your bookings for the year. Which three trips earned the most commission per hour of work? Which three cost you the most time for the least return? Write both lists down. Patterns show up fast.
2. 2
   Choose one focus for 2027. One niche to deepen, one supplier relationship to build, or one client type to attract more of. Not five. Advisors who try to grow everything at once usually grow nothing in particular.
3. 3
   Set a number and work backwards. Pick a commission target, divide by your average commission per booking, then divide by 52. That weekly number is what you manage against. It turns a hope into a habit.

Do this before the holidays and you'll start January knowing exactly which enquiries to chase hardest. That clarity is worth more than any promotion.

Your warmest leads aren't new. They're the clients who travelled with you once and then went quiet. They already trust you. Most just need a reason to reply.

A reactivation email works because it's personal, short, and asks for nothing big. Send it in October or November, while people are daydreaming about next year but haven't booked yet.

Why it works:

• The specific detail proves you remember them. That's what an online booking site can never do.
• "Even a vague one" lowers the bar. People reply to small asks.
• The urgency is real. Early booking genuinely matters for the best cabins, rooms and fares. Never invent urgency that isn't there.

Send it to ten past clients this week. Track how many reply. You may be surprised how many were just waiting to be asked.

Most advisors know they should market consistently through the busy season. Few have a plan for what to say each week. This prompt gives you one, covering November through January.

Paste it into your AI tool of choice and fill in the brackets.

Twelve weeks of ideas in ten minutes means you'll never again stare at a blank screen wondering what to post.

MyCoddi Console is the trip desk I built for independent advisors: all the tech an agent needs, without the need to learn the tech. It works alongside your current host agency. Here's what it does now.

MyCoddi drafts; you approve. Nothing goes to a client without your say-so.

Here's what a day looks like. Open MyCoddi Console and today's work is already laid out: inquiries to answer, passport checks due, trips in progress, and client emails drafted and waiting for your OK.

Wave season, roughly January through March, is the cruise industry's busiest booking period. Lines roll out their strongest promotions, and travellers who've been daydreaming all winter finally commit.

The advisors who do best in wave season prepare in the autumn, not in January.

• Know your lines' offers early. Watch for promotion announcements from your key cruise partners and note the deadlines. A clear "book by" date is genuine, useful urgency for clients.
• Build a shortlist now. Make a list of past clients and warm leads who've mentioned a cruise. Wave season is the perfect reason to follow up.
• Prepare your content in advance. January will be busy. Draft your wave-season emails and posts in December so you can spend January on calls, not copywriting.
• Lead with value, not price. Promotions get attention, but clients book with the advisor who explains which offer actually fits them. That's your edge over a booking site.

Pair this with the marketing calendar from section 03, and your first quarter of 2027 is already half planned.